Have you ever thought about creating your own podcast, but wondered if anyone would listen?

Here are 5 reasons they will (and already do):

1. Two in every five people you know listens to a podcast each month.

2. About 90% of people in Ireland and 95% of people in the UK have access to a smartphone. Smartphones are the number 1 medium for podcast consumption.

3. Depending on who your audience or customer is, every age group is listening to a podcast from teens to the retired. The age group that listens to podcasts the most, is 25-34.

4. Podcast listeners are a loyal and dedicated tribe - 80% listen to an entire episode and they also listen to, on average, seven shows a week.

5. Podcast listeners are also super social, with 94% being active on social media. And they’re also much more likely to follow brands and businesses on social media than non-listeners.

Not yet convinced a podcast will add to your life or business? Think of yourself as a listener and see if these 3 reasons ring true for you:

1. Intimacy & Trust: Podcasts create intimacy. Most people listen to podcasts with earphones in, you’re literally in someone’s ear. Intimacy creates trust. People buy from people they trust.

2. Control: Of all forms of marketing, content and communication, podcasts are the one piece of content that listeners get to choose when they listen and where. You put them in control.

3. Time & Attention: You can drive, cook, clean, walk, commute and run all while listening to a podcast. People are far more likely to pop in the headphones and press play, than they are to sit down and spend 5 minutes (average time) reading 700 words on a screen.

So why should you podcast?

1. To meet people (busy, time-poor, smartphone users) where they’re at.

2. To connect and engage with your audience more authentically, exactly how Laura Thomas and Brene Brown did, and look where they are now.

If you’re a business owner that wants to share your knowledge and become a thought leader or you're a creative professional who’s dying to share your learning for the betterment of others, let’s get recording

Package 1: 6 x 30-minute episodes:

- Strategising, Scripting & Storytelling

- Recording, Editing & Producing

- Platform Hosting & Backend IT

- Soundbites for your social media

- Investment: €1,395

Package 2: 6 x 15-minute episodes:

- Strategising, Scripting & Storytelling

- Recording, Editing & Producing

- Platform Hosting & Backend IT

- Soundbites for your social media

- Investment: €895

*We record wherever is most convenient and comfortable for you, our studio is mobile

To chat more you can send me a mail to joyce@joycefegan.com

To listen to a sample recording, where I interview an accountant who changed her life, click here

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